Bitso

2025

PROJECT

Bisto Manifesto

ABOUT THE PROJECT

For Bitso’s brand repositioning, we developed a visual narrative that reflects a modern, independent, and forward-looking spirit. Using elements like ASCII and 3D animation, we created a high-energy film that translates the brand’s digital DNA and evolution into motion.

/ Animation Direction
/ Creative Direction
/ Art Direction
/ Photography

/ Illustration
/ Design & Composition
/ Editing

/ Color Grading
/ SFX
/ Soundtrack & Sound Design

/ Credits

Creative Direction: Guilherme Lepca

Project Coordination: Jay Medeiros

Design: Jay Medeiros, Luana Brasil

2D Animation: Hugo Pontes, Juba Silva, Theo Leal

3D Animation: André Lessmann

Cavalry Animation: Beatriz Durães

AI Footage Generation: Jõao Lemes, Luana Brasil, Monique Alessandra de Jesus

Art Direction: Blanca Rendón

/ Related Projects

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