Curitiba City Government

2024

PROJECT

Reading Incentive Campaign

ABOUT THE PROJECT

Once upon a time, a reading campaign was created for the City of Curitiba to bring classic children’s and young adult literature to life. As pages unfold, fantastical characters step out from the books, filling the city with color and  imagination.

/ Creative Direction
/ Art Direction
/ Animation Direction
/ Character Concept

/ 3D Animation
/ 2D Animation
/ Design & Composition

/ VSF

/ Sound Design

/ Editing

Blending live-action footage with 2D and 3D animation, we brought imaginative worlds into real-life urban settings. Smart Diseños led the full creative pipeline, crafting a seamless, multi-layered visual experience.

/ Credits

Directed by: Guilherme Lepca

Animation Director: Daniel Duda

Written by: Smart Diseños

Storyboard: Henrique Nascimento, Matheus Kleves Custom

Layout by: Axel Giller, Henrique Nascimento, Janis Medeiros, Pablo Peiker

Animation production: Axel Giller, Daniel Duda, Juba Silva

Frame by Frame: Louise Bonne

2D Visual Effects: Axel Giller, Beatriz Durães, Bruno Luna, Daniel Duda, Juba Silva

Animation and lookdev 3D: Everton Schneider, Ricardo Maffesoni

Visual Effects: Axel Giller, Daniel Duda, Juba Silva

Sound Effects Supervisor: Guilherme Lepca

Colour Designer: Ricardo Jug

Composition: Jean Estevão

Edition: Allan Carvalho

Planning and Cooperation: Francisco Sandmann, Janis Medeiros

A film by: Smart Diseños

/ Related Projects

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