POPMART
2D / Advertising / Collage POPMART 2023 PROJECT POPMART 13th Anniversary ABOUT THE PROJECT To celebrate POP MART’s 13th anniversary, we developed a special animation launching it’s new collection. By combining graphic cutouts, layered textures and animation, we crafted a unique visual narrative that honors the brand’s iconic identity. / Creative Direction / Animation Direction […]
Unico
2D / Advertising Unico 2022 PROJECT Unico You ABOUT THE PROJECT To depict a near future without physical documents or paperwork, we illustrated the customer journey through a day in the life of Lucia. Showcasing the seamless control and security of Unico You, Smart Diseños crafted the complete animation—from script and storyboards to illustration, motion, […]
BITSO – BTC Stories
3D / Advertising Bitso 2024 PROJECT Bitcoin Stories ABOUT THE PROJECT Celebrating Bitso’s 10th anniversary, we created “Bitcoin Stories”—a series of three 3D animated films showcasing a decade of transformations. Featuring a system of rotating modular discs and miniature set designs, the narrative creatively contrasts what one Bitcoin could buy in 2014 versus today. / […]
Bye Bye Shark
2D / 3D / Advertising / Mixed Media Sea Shepherd Brasil 2024 PROJECT Bye Bye Shark ABOUT THE PROJECT Aiming to raise awareness about the impact of shark consumption, the VML campaign was designed to engage the public and drive changes in behavior and legislation. To achieve this, Smart Diseños produces an animation filled with […]
Bitso – Manifesto
2D / Advertising / Motion Graphics Bitso 2025 PROJECT Bisto Manifesto ABOUT THE PROJECT For Bitso’s brand repositioning, we developed a visual narrative that reflects a modern, independent, and forward-looking spirit. Using elements like ASCII and 3D animation, we created a high-energy film that translates the brand’s digital DNA and evolution into motion. / Animation […]
Fumaçônica
Advertising / Collage / Mixed Media / Motion Graphics Fumaçônica 2023 PROJECT Fumaçônica Good Breeze ABOUT THE PROJECT Inspired by Fumaçônica’s irreverence, we expanded the brewery’s universe through collage and motion design. A vibrant visual narrative that translates the brand’s essence and colorful spirit into pure movement. / Animation Direction/ Creative Direction/ Art Direction/ Animation […]
Prio 10 Years
3D / Advertising Prio 2024 PROJECT Prio 10 Years ABOUT THE PROJECT To celebrate PRIO’s 10th anniversary, we brought “CEOctopus” to life within a miniature-inspired 3D universe. An expressive character and custom-designed environments that amplify the brand’s narrative and impact in a playful way. / Animation Direction/ Storyboard & Animatic/ Environment Concepts/ Design & Compositing […]
Propel Water
3D / Advertising Gatorade 2025 PROJECT Propel Water ABOUT THE PROJECT We led the project from storyboard to 3D animation, creating a vibrant and dynamic universe to reveal the new packaging design through a film that conveys pure freshness and movement. / Animation Direction/ Storyboard & Animatic/ Design & Compositing / 3D & 2D Animation/ […]
Chevrolet – 100 years
3D / Advertising Chevrolet 2025 PROJECT Chevrolet – 100 years ABOUT THE PROJECT The campaign celebrates a journey across generations, paying tribute to the brand’s iconic models through a blend of 3D animation techniques, resulting in a film that preserves an illustrated and authentic aesthetic. / Animation Direction/ Storyboard & Animatic/ Design & Compositing/ Concepts […]
Natura Tododia
2D / Advertising / Motion Graphics Natura 2026 PROJECT Natura Tododia featuring Fernanda Souza ABOUT THE PROJECT The launch campaign for Natura’s Tododia line aimed to blend worlds: the real and the illustrated, turning the encounter between strawberry and golden vanilla into a sensory and enchanting experience. / Illustration/ Cel Animation / 3D/ Animation Direction […]