Prio
2024
PROJECT
Prio 10 Years
ABOUT THE PROJECT
To celebrate PRIO’s 10th anniversary, we brought “CEOctopus” to life within a miniature-inspired 3D universe. An expressive character and custom-designed environments that amplify the brand’s narrative and impact in a playful way.
/ Animation Direction
/ Storyboard & Animatic
/ Environment Concepts
/ Design & Compositing
/ 3D & 2D Animation
/ Editing
/ Color Grading
/ VFX
/ SFX
/ Soundtrack
Based on the concept and design of the character sent by the agency, our focus was to make the acting, costumes and details connect with the essence of the campaign.
/ Credits
Director: Guilherme Lepca
Design & Compositing: Janis Medeiros, Axel Giller
Storyboard: Axel Giller, Drica Rose, Eloy Bernardes
Concepts: Drica Rose, Henrique Nash, Stephani Heuczuk
Production Coordination: Janis Medeiros, Luísa de Freitas Lopes
Soundtrack & Sound Design: Guilherme Lepca
Finishing : Axel Giller, Juba Silva
Account Management: Luísa de Freitas Lopes
Executive Producer: Francisco Sandmann
3D Direction: Paulo Sampaio
Producer: Paulo Sampaio
Coordinator: Willian Tadeu
Art Direction & Concept: Estevão Teuber
3D Layout: Paulo Sampaio
Modeling: Gui Caiaffa, Léo Sakamoto, Ana Flavia, Marcelo Moraes, Paulo Lima, Pedro Placido, Paulo Sampaio
Lookdev: Paulo Sampaio, Pedro Placido, Paulo Lima, Julio Bonfante
Animation Supervisor: Jonathan Edwards
Animation: Jonathan Edwards, André Ventura, William Santos, Fran Zucolin, Vinicius Santos
Rig: Thiago Valentim
Render Coordination: Pedro Sampaio
Pre-Comp: Paulo Sampaio
Creative Director: Rafael Cazes and Breno Pineschi
Head of Management: Fernanda Rodrigues
Head of Communications: Gabriela Barbosa
Project Manager: Maria Clara Rigon
Production Manager: Sandessa Knaus
Art Direction: Nicole Morim
Designers: Nicole Morim, Pyetra Salles, Thainá Britto, Alexei Potemkin, Nathália Calvoso
3D Illustrator (Octopus Concept): Pedro Ferreira Lambuja
Copywriter: Vinicius Cambruzzi, Fábio Maia
Motion: Alex Rezende
Media: Talita Barcelos
/ Related Projects
