Contact Smart Diseños
How we create
/ Immersion
Briefing, conversation, and visual research. We understand the context and explore references and possibilities.
/ Concept
We define the idea, language, and guiding principles. Studies and tests demonstrate the proposal.
/ Creation
We develop the visual system and its applications across design, illustration, and animation, as needed.
/ Delivery
We finalize assets, expand formats, and organize files and usage guidelines.
creative core
01. Briefing
/ Immersion
We understand the project, clarify intentions, and gather materials and references. We align the scope, formats, duration, budget, schedule, and revision rounds.
02. Creative Treatment
/ Concept
We present the idea, tone, and direction of the project through references, studies, and tests. Narrative, visual language, movement, and sound intention make up a single proposal.
03. Visual & Narrative Development
/ Creation
/ Style Frames
We develop images that demonstrate art direction, composition, characters, colors, textures, and finish.
/ Storyboard
We organize scenes, actions, framing, and transitions. Movement and sound intentions help build the narrative and guide the animatic.
04. Animatic
/ Creation
We place the storyboard on a timeline to evaluate duration, editing, rhythm, and clarity. According to the project, we use scratch voiceover and sound references to mark actions, pauses, and transitions.
05. Animation
/ Creation
With visual direction, storyboard, and animatic approved, we develop movement, camera work, transitions, composition, and finish. Sound evolves in dialogue with the image.
06. Audio Finalization
/ Creation
With visual direction, storyboard, and animatic approved, we develop movement, camera work, transitions, composition, and finish. Sound evolves in dialogue with the image.
07. Versions & Delivery
/ Delivery
With the main film approved, we finalize cutdowns, formats, languages, and subtitles specified in the scope. We check technical specifications and organize the files for delivery.
01. Briefing
/ Immersion
We understand the context, clarify intentions, and gather materials and references. We align applications, deliverables, budget, timeline, and revision rounds.
02. Concept & Creative Direction
/ Concept
We present the idea, tone, and visual direction through references, moodboards, and initial studies. Movement, sound, and interaction are integrated into the conception when they are part of the project.
03. Studies & Experimentation
/ Creation
We deepen the language through studies in drawing, composition, typography, color, imagery, and materiality. Tests, samples, and prototypes help evaluate choices under conditions of use and production.
04. Development & Applications
/ Creation
We develop the planned pieces and applications, deepening the relationships between elements and adapting the work to each format.
05. Finalization
/ Delivery
We refine the details, check specifications, and prepare the materials for their destinations. Depending on the project and scope, we handle file packaging and delivery preparation.
06. Delivery & Usage Guidelines
/ Delivery
We organize the files, versions, and information necessary to use the work. In identity and visual system projects, we include the guidelines and application examples outlined in the scope.
