Chevrolet
2025
PROJECT
Chevrolet – 100 years
ABOUT THE PROJECT
The campaign celebrates a journey across generations, paying tribute to the brand’s iconic models through a blend of 3D animation techniques, resulting in a film that preserves an illustrated and authentic aesthetic.
/ Animation Direction
/ Storyboard & Animatic
/ Design & Compositing
/ Concepts
/ Illustration
/ 2D Animation
/ Cel Animation
/ 3D Animation
/ Editing
/ Color Grading
Hand-painted and split into layers, the tracks allowed for independent animation. Each element was animated and treated separately prior to 3D integration, giving us precise control over curves, speed, and track lines.
The three cars were modeled from the static KV and rigged for full motion. A custom solid-color shader with 3D outlines preserved their illustrated aesthetic across all angles.
/ Credits
Direction: Guilherme Lepca
Design & Compositing: Axel Giller, Henrique Nash, and Janis Medeiros
Storyboard: Axel Giller
Concepts: Henrique Nash
Illustration: Axel Giller, Henrique Nash, Stephani Heuczuk, and Yuri Kulisky
2D Animation Direction: Axel Giller
2D Animation & Compositing: Axel Giller and Theo Leal
Frame-by-Frame Animation: Drica Rose, Henrique Nash, and Stephani Heuczuk
3D Animation Direction: Juba Silva
3D Modeling: André Felipe Lessmann and Juba Silva
3D Animation: André Lessmann, João Arthur, João Lucas Marçal, and Juba Silva
Rigging: André Lessmann, Juba Silva, and Murillo Cunha
3D Texturing & Lighting: André Lessmann and Juba Silva
Color Grading: Juba Silva
Finishing: Axel Giller
Project Manager: Janis Medeiros
Account Service: Luísa de Freitas Lopes
Executive Producer: Francisco Sandmann
CEO: Renata Bokel
COO: Carol Escorel
Associate Creative Director: Erich Moreira and Marcus Mesquita
Creative Team: Fabiano Gonçalves, Leonardo Marçal, Monique Anholeti, Leandro Pinheiro, and Alexandre Santos
Head of Production: Camila Naito
Integrated Production: Camila Carrieri, Pedro Cerqueira, Bruno Reis, Thais Carvalho, Paula Buttler, and Cris Leopacci
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